Business objectives: to creat and consolidate our brand as the most popular and fashionable smart rice cooker brand, enjoy high recognition as top enterprise from customers in intelligent electric rice cooker industry.

Business policy: do not seek the best, and strive for the best.

Business philosophy: integrity and pragmatic, pioneering and innovative, sustainable management.

Enterprise spirit: continuous innovation, beyond the self.

Quality policy: quality excellence, excellence.

Enterprise personality: broad, inclusive, unity, passion

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