Brand positioning:  low carbon and environmental-friengly home appliance


Brand proposition: Josoo offers a better life.


Brand slogan: Josoo-just for life /Enjoy life, enjoy Josoo.


Brand personality: profound,magnanimous, passionate, progressive

  

 

 

Brand positioning: Fashion smart rice cooker


Brand advocate: good rice cooker, cook a good meal.


Brand advertising language: good helper, good rice cooker.


Brand personality: fashion, healthy, enterprising, fearless.

 

      

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